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Shepherd Eye Center



Campaign Goals
  • Highlight the 50th Anniversary of long time WG client, Shepherd Eye Center
  • Tell the story of the practice growing to become the largest, most respected ophthalmology practice in the state of Nevada
  • Enhance the practice image among referring physicians and patients with a high production quality television commercial

Shepherd Eye Center has been a client of WG Communications Group for over 20 years. In this time, the practice grew exponentially through a commitment to building a solid brand name using television. For the 50th anniversary of the practice, WG created a commercial voiced by Dr. John Shepherd, the now retired founder. The storyline of the thirty second commercial talked of the humble beginnings, and by visually bringing the 19 current day doctors on the screen, explained how Shepherd Eye Center has grown to be the largest and most respected ophthalmology practice in the region. The commercial created buzz among the tight knit Southern Nevada medical community as well as new and existing patients.

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