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Tropical Smoothie Cafe


Fast Casual Dining

Campaign Goal

Develop a PR strategy to build awareness of the National Flip Flop Day promotion in Las Vegas, which offered a free smoothie to customers, and requested that in exchange they make a donation to Camp Sunshine


Tropical Smoothie Cafe celebrated its 10th anniversary of raising money for their national charity Camp Sunshine. Our goal was to increase awareness of the Tropical Smoothies philanthropic support while thanking the community for their continued support of this great charity promotion that provides free camp for children with cancer and their families. WG garnered over $120,000 worth of earned local media in just one week.


Earned Media Value

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