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Nevada Eye Physicians

Industry

Medical / Ophthalmology

Campaign Goals
  • Increase new patient visits
  • Grow awareness in the Spanish speaking market
Details

WG set out to differentiate competing ophthalmology practices under the same corporate umbrella, Shepherd Eye Center with 50 years of brand recognition, and Nevada Eye Physicians looking for an untapped base of patients apart from Shepherd. After a thorough analysis of each practice's core business, it was determined that Nevada Eye Physicians had an opportunity to reach out to an untapped local Spanish market. With many Spanish speaking patients and several doctors and staff members who could speak the language, the capacity existed to grow this segment significantly. WG created a series of Spanish vignettes highlighting eye conditions that are common among people of Hispanic or Latino origin. A consistent annual schedule was placed in a daily newscast on Las Vegas Univision and Telemundo stations. The ongoing nature of the ad schedule allowed the message to build over time to drive immediate calls and create long term brand recognition. WG used custom phone numbers to track each station's performance.

This successful campaign generates

65+

Qualified leads each week

31%+

Of qualified leads come directly from Spanish-language advertising

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