This series of emails featured graduate imagery to inspire potential students of what is possible, paired with the campaign tagline Learn More, Earn More. Emails were targeted by demographic and featured more information about CSN programs that lead to in-demand career fields in the region.
The second deployment of emails featured student life imagery, paired with the campaign tagline Learn More, Earn More. Emails targets were the same as the first deployment. Programs featured were updated based on the highest performing programs of the first deployment.